專任教師
林建煌 教授
- 學歷 國立政治大學企業管理博士
- 專長 行銷管理、廣告學、消費者行為
- 授課科目 行銷管理
- 研究室 I1-708
- 分機 03-422-7151#66121
- E-mail chlin@mgt.ncu.edu.tw
- 個人網頁 http://www.cc.ncu.edu.tw/~chlin/
| 服務機構/部門 | 職稱 | 起迄日 |
|---|---|---|
| Southwest Jiaotong University/College of Management | Consulting Professor | 2007//~2007// |
| Fudan University/College of Management | Visiting Professor | 2007//~2007// |
| Ministry of Education/Department of Business Administration and Department of Marketing and Logistics | Evaluation Commissioner | 2006//~2006// |
| Microtek International Inc./OAM | High Planning Commissioner | 1988/1/~1988/6/ |
| Lan Mau Cosmetics Inc/Planning | Planning Mananger | 1985/5/~1987/6/ |
| UB Inc./Planning | Planning Minister | 1984/5/~1984/12/ |
- Chien-Huang Lin、Hui-Hsi Hung、Yi-Hsin Li (2012), "How Confidence and Uncertainty Affect the Enjoyment of Consumers?", Social Behavior and Personality, 40(3), pp.425-432, (SSCI) .
- Chien-Huang Lin, Hung-Chou Lin (2012), "Effects of Mood States on Variety Seeking: The Moderating Roles of Personality", Psychology & Marketing, 29(3), pp.157-166, (SSCI) .
- Chien-Huang Lin、Jyh-Wen Wang (2011), "The effect of font size and appearance in left-digit price cognition", African Journal of Business Management, 5(2), pp.9541-9547.
- Chien-Huang Lin、Chi-Wen Huang (2011), "The Effect of Regulatory Focus and Bundle Pricing Framing on Consumers’ Perceived Loss", Social Behavior and Personality, Accepted and forthcoming, 39(1), pp.113-117, (SSCI) .
- Chien-Huang Lin、Li-Chin Shih、Ying-Ting Chen (2011), "The Influence of Product Contagion Effect on Consumer Evaluation: The Moderating Role of Cognitive Style", African Journal of Business Management, 5(26), pp.10369-10375.
- Chien-Huang Lin、Hung-Chou Lin、Sheng-Hsien Lee (2011), "The Influence of Health-Related Information on Variety-Seeking Behavior–the Moderating Roles of Mood States and Gender", British Food Journal, 113(11), pp.1379-1392.
- 林建煌、許美玲、許棟樑、陳大仁 (Accepted), "整合性優質設計之知識管理系統:以筆記型電腦產業為例", 管理與系統, 19(1), pp.165-195, (TSSCI) .
- Chien-Huang L、Hung-Chou L (2010), "How Health Information Affects College Students’ Inclination toward Variety-Seeking Tendency", Scandinavian Journal of Psychology, 51(6), pp.503-508, (SSCI) .
- Lin Chien-Huang、Lin Hung-Chou (2009), "The Effect of Mood States on Variety Seeking Behavior: The Moderating Role of Price Promotion", Social Behavior and Personality, 37(10), pp.1307-1311, (SSCI) .
- Rong-Fuh Daya、Chien-Huang Linb、Wen-Hung Huanga、Sheng-Hsiung Chuang (2009), "Effects of Music Tempo and Task Difficulty on Multi-Attribute Decision-Making: An Eye-tracking Approach", Computers in Human Behavior, 25(1), pp.130-143, (SSCI) .
- Lin Chien-Huang、Lin Hung-Ming、Hung Ai-Ling (2008), "Social Value Orientation and Information Level in Selling Prices", Social Behavior and Personality, 36(7), pp.933-940, (SSCI) .
- Chien-Huang Lin、Shu-Fen Yu (2008), "Adolescent Internet Usage in Taiwan: Exploring Gender Differences", Adolescence, 43(170), pp.317-331, (SSCI) .
- Lin, Chien-Huang、Wen-Hsien Huang (Accepted), "Avoiding Future Regret in the Drug-buying Decisions of Adolescents", Adolescence, (SSCI) .
- Chien-Huang Lin、Ya-Chung Sun、Shih-Chieh Chuang、Hung-Jen Su (2008), "Time Pressure and the Compromise and Attraction Effects in Choice", Advances in Consumer Research, 35, pp.348-352, (SSCI) .
- Chien-Huang Lin、Pei-Hsun Wu、Shih-Chieh Chuang、 Danny T. Kao (2007), "Price as A Quality or Sacrifice Cue: Role of Goal Orientation", Asian Journal of Social Psychology, 10(3), pp.179-187, (SSCI) .
- Lin, Chien-Huang、Sun, Ya-Chung、Lee, Yueh-Chiang、Wu, Shih-Chia (2007), "How Instant Messaging Affects the Satisfaction of Virtual Interpersonal Behavior of Taiwan Junior High School Students", Adolescence, 42(166), pp.417-430, (SSCI) .
- Lin Chien-Huang、Lin Hung-Ming (2007), "What Price Do You Ask for the "Extra One"? :A Social Value Orientation Perspective", Social Behavior and Personality, 35(1), pp.9--18, (SSCI) .
- Lin Chien-Huang、Tsai Chia-Ching (2007), "Comparison conditions, comparison patterns and models of comparative behavior", Social Behavior and Personality, 35(6), pp.761-776, (SSCI) .
- Chien-Huang Lin、Chia-Ching Tsai (2006), "Comparisons and Advertising: The Route from Comparisons to Effective Advertising", Journal of Business and Psychology, 21(1), pp.23-44, (SSCI) .
- Chien-Huang Lin、Shih-Chieh Chuang、Danny T. Kao、Chaang-Yung Kung (2006), "The Role of Emotions in the Endowment Effect", Journal of Economic Psychology, 27(4), pp.589-597, (SSCI) .
- Lin Chien-Huang、Kao Danny、Chuang Shih-Chieh、Wu Pei-Hsun (2006), "The Persuasiveness of Framed Commercial Messages: A Note on Marketing Implications for the Airline Industry", Journal of Air Transport Management, 12(4), pp.204-206, (SSCI) .
- Lin Chien-Huang、Huang Wen-Hsien、Zeelenberg M (2006), "Multiple Reference Points in Investor Regret", Journal of Economic Psychology, 27(6), pp.781-792, (SSCI) .
- Lin Chien-Huang、Huang Wen-Hsien (2006), "The Influence of Unawareness Set and Order Effects in Consumer Regret", Journal of Business and Psychology, 21(2), pp.293-311, (SSCI) .
- Lin Chien-huang、Wu Pei-hsun (2006), "The Effect of Variety on Consumer Preferences: Role of Need for Cognition and Recommended Alternatives", Social Behavior and Personality, 34(7), pp.865-786, (SSCI) .
- Lin Chien-Huang、Lin Hung-Ming (2006), "The Role of Social Value Orientation in the Endowment Effect", Asian Journal of Social Psychology, 9(3), pp.210-215, (SSCI) .
- Chien-Huang Lin、HsiuJu Rebecca Yen、Shin-Chieh Chuang (2006), "The Effects of Emotion and Need for Cognition on Consumer Choice Involving Risk", Marketing Letters, 17(1), pp.47-60, (SSCI) .
- Chien-Huang Lin、Shin-Chieh Chuang、Chaang-Yung Kung (2006), "The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers", Advances in Consumer Research, 33, pp.237-241, (SSCI) .
- 林建煌、莊世杰、龔昶元、賴志松 (2005), "消費者行為中衝動性購買的前因與後果之模型探討", 商管科技季刊, 6(1), pp.47-68.
- Lin, Chien-Huang and Pei-Hsun Wu (2005), "How to Deal With Conflicts? The Effect of Consumers’ Subjective Time Pressure on Product Attitude Judgment and Choice", Journal of American Academy of Business, 6(1), pp.219-224.
- Lin, Chien-Huang and Hung-Ming Lin (2005), "An Exploration of Taiwanese Adolescents' Impulsive Buying Tendency, Adolescence", Adolescence San Diego, 40(157), pp.215-223, (SSCI) .
- Lin,Chien-Huang and Shin-Chieh Chuang (2005), " The Effects of Emotional Intelligence and Impulsive Buying Tendency of Adolescents on Impulsive Buying Behavior", Adolescence, 40, pp.551-558, (SSCI) .
- Lin, Chien-Huang and Danny T. Kao (2004), "The Impact of Country-of-Origin on Brand Equity", Journal of American Academy of Business, 5(1), pp.37-40.
- 林建煌、黃同圳、莊世杰 (2003), "一個人力資源,組織脈絡與持續性競爭優勢的策略性人力資源管理架構:資源基礎觀點", 商管科技季刊, 4(1), pp.53-68.
- Lin, Chien-Huang, Ying-Ching Lin, and Priya Raghubir (2003), " The Interactions between Order of Elicitation and Event Controllability on the Self-Positivity Bias", Advances in Consumer Research, Vol. 31, Barbara Kahn and Mary Frances Luce, Eds. Provo, 31, pp.523-529.
- Lin, Ying-Ching, Chien-Huang Lin, and Priya Raghubir (2003), "Avoiding Anxiety, Being in Denial or Simply Stroking Self-Esteem: Why Self-Positivity?", Journal of Consumer Psychology, 13(4), pp.464-477, (SSCI) .
- 林建煌、蔡佳靜 (2002), "廣告領域之指標作者及研究主流", 輔仁管理評論, 9(1), pp.27-45.
- 林建煌、蔡佳靜 (2002), "廣告相關期刊間的引證分析", 廣告相關期刊間的引證分析, 9(2), pp.131-146.
- 蔡文賢、林建煌、蔡佳靜 (2001), "現金流量、帳面價值、市場價值、帳面價值對市場價值比率與股票報酬之關係-台灣股票市場規模效果之研究", 輔仁管理評論, 8(2), pp.141-163.
- Lin, Chien-Huang (1997), "The Communication Between Advertising Research and Other Disciplines: A Citation Analysis", 亞太管理評論, 2(1), pp.1-12.
- 林建煌 (1997), "廣告信念量表的評估與修正", 人文與管理學報, 1(1), pp.149-163.
- 谷雅慧、林建煌、范錚強 (1997), "資訊呈現方式對網路行銷廣告效果之研究---以實驗法探討WWW網路購物情境", 資訊管理研究, 1(2), pp.1-23, (TSSCI) .
- 林建煌、王旭民 (1996), "參考價格之合理性與建構方式對消費者價格認知的影響", 管理科學學報, 13(2), pp.305-330, (TSSCI) .
- 林建煌、張雍川 (1996), "訊息陳述方式、背景音樂對廣告效果之影響:以涉入型態為干擾變數", 臺大管理論叢, 7(2), pp.147-170, (TSSCI) .
- 林建煌、王旭民 (1996), "脈絡線索對不同認知需求消費者之價格認知的影響", 臺大管理論叢, 7(1), pp.1-30, (TSSCI) .
- 林建煌 (1996), "消費者對伸展價格訊息下的真正折扣推估:「雙參考點決策模型」的觀點", 管理評論, 15(1), pp.61-83, (TSSCI) .
- 林建煌、楊玉真 (1996), "非貨幣認知犧牲對消費者認知交易價值的影響", 國科會研究彙刊:人文及社會科學, 6(2), pp.365-382, (TSSCI) .
- Lin, Chien-Huang (1995), "The Communication Among Selected Business Journals", 臺大管理論叢, 6(1), pp.129-143, (TSSCI) .
- Lin, Chien-Huang (1995), "The Students’ Belief Towards Advertising in Taiwan", Advances in Global Business, Oliver H. M. Yau, Dail Fields, and Foo W. Leong ed., 0(0), pp.253-259.
- Lin, Chien-Huang (1995), "The Cross-Citation Analysis of Selected Marketing Journal,", 管理科學學報, 12(3), pp.465-489, (TSSCI) .
- 林建煌 (1994), "孫子的策略形成與執行思想探討", 中國行政, 0(55), pp.17-28.
- 林建煌、王健民 (1994), "音樂對購買行為之影響: 零售店實地實驗", 管理科學學報, 11(3), pp.297-416, (TSSCI) .
- 林建煌 (1993), "節目氣氛與音樂關聯性對廣告效果之影響研究", 廣告學研究, 0(2), pp.1-36.
- 林建煌、林育聰 (1993), "比較性廣告之比較方式對廣告效果之影響", 廣告學研究, 0(1), pp.33-65.
- 林建煌 (1992), "專案衝突型研究", 管理評論, 11(0), pp.29-48.
- 林建煌 (1992), "廣告系絡變數的影響效果研究", 管理科學學報, 9(2), pp.205-222, (TSSCI) .
- 林建煌 (1991), "廣告主聲譽、廣告訊息正反性對廣告效果之影響:廣告信念的權變觀點", 管理科學學報, 8(2), pp.169-180, (TSSCI) .
- 林建煌 (1991), "廣告經濟面信念:一個新的意見領袖區分變數", 管理評論, 0(1), pp.47-58.
- 林建煌、司徒達賢、黃俊英 (1990), "策略型態、策略勢態、組織作為與績效關係研究 ─策略組群觀點", 管理評論, 0(9), pp.29-51, (TSSCI) .
- Ya-Chung Sun、Chien-Huang Lin、Yin-Hui Cheng、Shih-Chieh Chuang (), "The Moderating Effect of Product Familiarity on the Endowment effect", Advances in Consumer Research, 36, pp.974-975, (SSCI) .
- Chien-Huang Lin 、Su-Hui Kuo(2011), "How Do You Evaluate Products? The Moderating Effects of Scale Form", World Business, (Thailand, ,Bangkok).
- Chien-Huang Lin、Hui-Hsi Hung、 Yi-Hsin Li(2011), "Are You Happier When Making Predictions with Medium Uncertainty? How About with Confidence or with Friends", Asia- Pacific Business Research Conference, (Malaysia,Kuala Lumpur).
- Lin, Chien-Huang, Shin-Chieh Chuang, and Chaang-Yung Kung(2005), "The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers", Association For Consumer Research 2005 North American Conference, (USA,Texas).
- Lin,Chien-Huang, Ying-Ching Lin(2005), "The asymmetrical process of regret responses following positive and negative outcomes", Consumer Personality & Research Conference, (Croatia,Dubrovnik).
- Lin, Chien-Huang and Hung-Ming Lin(2005), "What price do you ask for the ´extra one´? : A social value orientations perspective", Consumer Personality & Research Conference, (Croatia,Dubrovnik).
- Lin, Chien-Huang and Wen-Hsien Huang(2004), "The Influence of Postpurchase Consumer Affects on Repurchase Intentions", Association For Consumer Research 2004 Asia Pacific Conference, (South Korea,Seoul).
- Lin, Chien-Huang, Ying-Ching Lin and Priya Raghubir(2003), "Feeling Better or Staying Miserable: Why Self-Positivity?", in the Special Session: It could Happen to Me: Risk Estimates and Positivity/Negativity Bias", Association For Consumer Research 2003 North American Conference, (Canada,Toronto).
- Lin,Chien-Huang and Ying-Ching Lin(2002), "It could Happen to Me: The effects of Reference Points and Task Controllability on Self-positivity Bias", Hawaii International Conference on Business,, ( USA,Hawaii).
- Lin,Chien-Huang(2002), "On the Effect of Service Failure and Failure Redeem on Customers’ Satisfaction,", The Eighth International Research Symposium on Service Quality, ( Canada,British Columbia).
- Lin,Chien-Huang and Ying-Ching Lin(2002), "I am the Lucky One: the Study of Self-Positivity Bias", Marketing Communication Strategies in a Changing Global Environment, (China,Hong Kong).
- 林建煌(2000), "中國古典兵家的用人理論探微-以武經七書為張本", 第五屆孫子兵法國際研討會, (中國,江蘇蘇州吳縣市).
- Lin,Chien-Huang(2000), "The Relationships Among Service Attributes, Perceived Risk, and Information-Searching Strategies", The Seventh Symposium on Quality in Services, (Sweden,Karlstad).
- Lin, Chien-Huang and Jia-Jing Tsai (1999), "The Moderators of the effectiveness of fear appeal level", Asia Pacific DSI Meeting, (China., Shanghai).
- Lin,Chien-Huang and Jia-Jing Tsai(1999), "The Streams of Advertising Research", Fifth International Conference of the Decision Science Institute, (Athens,Greece).
- Chueh, Ting-Wu and Chien-Huang Lin(1999), "The Co-citation Analysis Among Selected Business Journals on Core Competencies", Twenty-Eighth Annual Meeting of the Western Decision Science Institute, (Mexico,Puerto Vallarta).
- Lin,Chien-Huang and Jia-Jing Tsai(1999), "The Communication Among Selected Advertising Journals", Twenty-Eighth Annual Meeting of the Western Decision Science Institute, (Mexico,Puerto Vallarta).
- Lin,Chien-Huang(1998), "The Role of Country-of-Origin in Missing Information Inference", 5th Recent Advances in Retailing & Services Science Conference, (Italy,Baveno).
- Lin,Chien-Huang (1997), "The Effect of Price Frames and Campaign Frames on Total Transaction Value, ", Fifteenth AoM/IAoM Annual International Conference, Montreal, (台灣,台北).
- 江培仲、黃鎮平、林建煌(1997), "台灣企業的國際行銷導向與產品策略、企業績效關係之研究", 企業跨國經營管理研討會, (台灣,台北).
- 林建煌、黃子嫚(1997), "音樂在電視廣告中與廣告特性、產品屬性之相關研究", 第五屆中華民國廣告及公共關係學術與實務研討會, (台灣,台北).
- Lin,Chien-Huang(1997), "Preference Over Outcome Sequences: The Anticipation Principle", Twenty-Sixth Annual Meeting of the Western Decision Science Institute, (USA, Hawaii).
- 林建煌(1996), "中國式管理的未來研究方向探討", 兩岸青年學者邁向二十一世紀學術研討會, (USA,Alaska).
- Lin,Chien-Huang (1996), "On the Moderators of Country-of-Origin,", Fourth Annual Conference on Global Business Environment and Strategy, (Canada,Quebec).
- 范錚強、林建煌、黃國華(1995), "產品涉入、背景音樂與訴求論點對購物行為 之影響—以電腦模擬購物情境及過程,", 第七屆國際資訊管理學術研討會, (台灣,中壢).
- Lin,Chien-Huang(1995), "An Empirical Test of Ethical Decision Models in Organization ,", Hitotsubashi-Organization Science Conference, (Japan, Tokyo).
- 林建煌(1995), "台灣區域網路業之產業競爭結構分析", 第六屆國際資訊管理學術研討會, (台灣,台北).
- 林建煌(1995), "台灣中小企業的關係模式:差序格局的觀點", 中日管理比較研究國際會議, (中國,四川省成都市).
- 林建煌、司徒達賢(1994), "來華觀光旅客消費行為分析", 服務產業經營管理與發展策略研討會, (台灣,台北).
- 林建煌(1994), "環境廣告的議題內容與策略分析", 第五屆環境決策與管理研討會, (台灣,高雄).
- 林建煌 (1994), "『中國式管理專題研討:兵家思想』的課程設計構想", 第六屆中華民國管理教育研討會, (台灣,中壢).
- 林建煌、吳泱霖(1994), "大學生與企業人士對企業道德的判斷與比較研究", 第三屆管理與哲學國際學術研討會, (台灣,台北).
- 林建煌 (1994), "互助會式的協力網路-我國中小企業協力網路模式初探", 第三屆管理與哲學國際學術研討會, (台灣,台北).
- 林建煌(1992), "專案組織的領導類型研究,", 中華民國科技管理研討會, (,).
- Lin,Chien-Huang(1992), "A Cross-Cultural Comparison of the Usage and Effectiveness of Different Project Structures", Fifth International Conference on Comparative Management,, (,).
- 林建煌(1992), "課程特性、人格特性與學習績效關係", 第四屆中華民國管理教育研討會, (,).
- 林建煌(1992), "孫子兵法之控制思想研究", 第三屆孫子兵法國際學術研討會, (,).
- 林建煌(1991), "競爭策略,創新活動與組織績效", 中華民國科技管理研討會, (,).
- 林建煌(1991), "孫子的策略管理思想研究", 孫子兵法與企業經營管理國際研討會, (,).
- 林建煌(1991), "韓非子的領導思想研究", 管理與哲學研討會, (,).
- 林建煌(1991), "服務類型,創新活動與市場環境變動性關係研究", 產業科技研究發展管理研討會, (,).
- 林建煌(1991), "科學園區成立對新竹地區發展之影響", 科學園區與區域發展系列研討會, (,).
| 項次 | 主持人類型 | 執行起迄日 | 計畫名稱/計畫編號 | 補助或委託單位 |
|---|---|---|---|---|
| 1 | 主持人 | 2014/8 ~2015/7 | 一鳥在手?二鳥在林?影響抉擇的因素為何? NSTC 1022410H008050MY3 |
國科會 |
| 2 | 主持人 | 2013/8 ~2014/7 | 一鳥在手?二鳥在林?影響抉擇的因素為何? NSTC 1022410H008050MY3 |
國科會 |
| 3 | 主持人 | 2013/8 ~2014/7 | 一鳥在手?二鳥在林?影響抉擇的因素為何? NSTC 1022410H008050MY3 |
國科會 |
| 4 | 主持人 | 2008/8 ~2010/7 | 心情對多樣化行為影響之研究(三年計劃) NSTC 0972410H008020MY3 |
國科會 |
| 5 | 主持人 | 2007/8 ~2008/7 | 降價促銷廣告的語意脈絡如何影響消費者的思考模式與價值知覺 NSTC 0962416H008007 |
國科會 |
| 6 | 主持人 | 2006/8 ~2007/7 | 社會價值導向與買價和賣價之相關研究 NSTC 0952416H008017 |
國科會 |
- (2011),國際行銷管理,華泰文化,(中文繁體)
- (2011),行銷學,華泰文化,(中文繁體)
- (2011),策略管理,華泰文化,(中文繁體)
- (2011),行銷管理,華泰文化,(中文繁體)
- (2010),企業概論,華泰文化,(中文繁體)
- (2010),消費者行為,華泰文化,(中文繁體)
- (2010),消費者行為概論,華泰文化,(中文繁體)
- (2009),現代管理學,華泰文化,(中文繁體)
- (2009),管理學,智勝文化,(中文繁體)
- (2009),管理學概論,新陸書局,(中文繁體)
- (2008),行銷管理,華泰文化,(中文繁體)
- (2008),行銷學,華泰文化,(中文繁體)
- (2008),國際行銷管理, 華泰文化,(中文繁體)
- (2008),策略管理,新陸書局,(中文繁體)
- (2007),企業概論, 華泰文化,(中文繁體)
- (2007),消費者行為,智勝出版,(中文繁體)
- (2007),消費者行為概論, 華泰文化,(中文繁體)
- Robbins(2006),現代管理學,華泰文化,(中文繁體)
- (2006),管理學,新陸書局,(中文繁體)
- (2006),管理學概論,新陸書局,(中文繁體)
- (2006),行銷學,華泰文化,(中文繁體)
| 項次 | 獲獎年度(西元) | 獎項名稱 | 頒發單位 |
|---|---|---|---|
| 1 | 2016 | 104學年度學術研究傑出獎 | 國立中央大學 |
| 2 | 2009 | 獲教育部補助國科會計畫之專任研究助理一名 | 教育部 |
| 3 | 2009 | National Central University Distinguished Professor | National Central University |
| 4 | 2008 | Outstanding Research Award of National Central University | National Central University |
| 5 | 2007 | Outstanding Research Award of National Central University | National Central University |
| 6 | 2007 | 國立中央大學學術研究傑出獎勵 | National Central University |
| 7 | 2006 | Outstanding Research Award of National Central University | National Central University |
| 8 | 2005 | Outstanding Research Award of National Central University | National Central University |
| 9 | 2001 | The Winner of Best Master Thesis Advisor (Long Term Thesis Award Proposed by Acer Cooperation) | 國科會 |
| 10 | 1999 | The Winner of Best Master Thesis Advisor (Chinese Management Association) | Chinese Management Association |
| 11 | 1999 | Class A Research Awards of National Science Council | 國科會 |
| 12 | 1998 | The Winner of Best Master Thesis Advisor (Chinese Management Association) | Chinese Management Association |
| 13 | 1998 | Class A Research Awards of National Science Council | 國科會 |
| 14 | 1998 | The Winner of Best Master Thesis Advisor (Long Term Thesis Award Proposed by Acer Cooperation) | 國科會 |
| 15 | 1997 | The Winner of Best Paper of year 1997 (Journal of Management Science). | 國科會 |
| 16 | 1997 | The Winner of Best Master Thesis Advisor (Chinese Management Association) | Chinese Management Association |
| 17 | 1997 | Class A Research Awards of National Science Council | 國科會 |
| 18 | 1997 | The Winner of Best Master Thesis Advisor (Long Term Thesis Award Proposed by Acer Cooperation) | 國科會 |
| 19 | 1996 | Class A Research Awards of National Science Council | 國科會 |
| 20 | 1996 | The Winner of Best Master Thesis Advisor (Chinese Management Association) | Chinese Management Association |
| 21 | 1995 | The Winner of Best Master Thesis Advisor (Long Term Thesis Award Proposed by Acer Cooperation) | 國科會 |
| 22 | 1995 | The Winner of Best Master Thesis Advisor (Chinese Management Association) | Chinese Management Association |
| 23 | 1994 | The Winner of Best Master Thesis Advisor (Chinese Management Association) | Chinese Management Association |
| 24 | 1994 | The Winner of Best Master Thesis Advisor (Long Term Thesis Award Proposed by Acer Cooperation) | 國科會 |
| 25 | 1994 | Class A Research Awards of National Science Council | 國科會 |
| 26 | 1993 | Class A Research Awards of National Science Council | 國科會 |
| 27 | 1993 | The Winner of 1992-1993 Fulbright Awards. | 國科會 |
| 28 | 1992 | Class A Research Awards of National Science Council | 國科會 |
| 29 | 1992 | The Winner of 1992-1993 Fulbright Awards. | 國科會 |
| 30 | 1991 | Class A Research Awards of National Science Council | 國科會 |
| 31 | 1990 | Class A Research Awards of National Science Council | 國科會 |
| 32 | 1989 | Acer Dragon Thesis Award for Outstanding Ph.D. Dissertation Supervision | 國科會 |